Florence Shirazi and Kai Alt founded the German fashion label. Their vision was not to bring the typical clothes to the market, which are already considered "out" or boring next season, but to bring clothes to women that are timeless. You would think that means that they produce basic clothes that you can wear over and over again. But their idea was a different one. They oriented themselves on the styles of the 50s, 60s and 70s. It was an exciting time for women. Emancipation, freedom and strength dominated during this time. And these values, which were conveyed in that time, should remain timeless. That is why Mademoiselle YéYé makes fashion inspired by these decades. Bright colours and retro style give the brand an extraordinary unique selling proposition that is not only popular in Germany. In our GREENALITY Online Shop you will find a selected selection of cool designs from the brand. Just start browsing through.
Not only look good - also feel good
With the timeless designs you don't have to buy new clothes every month and spend a lot of money on comparatively worse clothing. And you don't have to have a guilty conscience either. The products of Mademoiselle YéYé carry the vegan seal, because they do not use animal materials. Furthermore, they make sure that they know the producers personally to make sure that they produce according to fair and social criteria. The two founders of the brand know very well how much work goes into a collection, because they create all designs themselves. That's why they also have a clear idea of how their clothes should be represented. That's why they don't book "skinny models" for shootings, but women like you and me, who feel comfortable in their bodies even without size-zero. For the dresses they only use high quality and sustainable materials like organic cotton or Tencel. Most of these materials are processed into the soft jersey fabric, which feels good on your skin.
How about Retro?
Mademoiselle YéYé has different retro designs for you! Classic basic shirts are spiced up with cool prints like a kissing mouth or a little cloud and can be combined perfectly. So you don't always have to resort to the monochrome basics for the classic timeless look, but set accents. The skirts are mostly decorated with retro patterns and reach over the knees. So they are perfect for everyday life but also for the office. With sandals or even sneakers you are the eye-catcher par excellence!