Lovjoi - a great Green Fashion Label
The high quality and valuable clothes are sewn in Germany, designed by Freddie, who came on board as the second one. The seven employees are driven by their passionate love of nature. Openness and transparency are particularly important to the brand. That is why they regularly visit the production sites of their GOTS-certified fabrics in Europe and check them for the necessary fairness. Khaled is a refugee from Syria, who was given a new life and the best possible integration through his job at Lovjoi and a German language course. Refugees are regularly employed in the sewing room.
Sustainability according to the GOTS standard
Lovjoi mainly offers discreet colours like black, white, grey, blue and denim. Some pieces, t-shirts, jackets or sweaters, can be worn unisex. The beautiful dresses and blouses are rather less suitable for this.
The Fair Fashion Label purchases GOTS-certified fabrics, which come from their well-known production facilities in Europe. These are regularly checked by the Lovjoi team. The short transport routes are a great advantage and environmentally friendly.
Lovjoi stands for personality and transparency
Due to the very personal and open atmosphere of the small label and the production in Europe, total transparency is super enforceable. The production facilities in Germany not only stand for a decent living wage, but also for the absolutely realistic view for wishes and the absolutely unique quality, for which Germany was appreciated for so long before the fast lifestyle mania took hold of society. The creation of the brand out of personal conviction gives us the necessary confidence in Lovjoi.
Materials in organic quality: organic & beautiful!
Most pieces are made of organic cotton, but the collections also include garments made of GOTS-certified linen and elastane. Just like the polyester used in small percentages, the latter also comes from controlled organic cultivation. In addition, fabrics made of particularly sustainable Tencel by Lenzing are used.
One thing you can be sure about Lovjoi: The deep love for the environment is totally lived by them! Are you looking for a timeless piece that is comfortable and of enormously high quality? Then have a look at our Lovjoi range and order your new favourite piece online!