The initiative Solidaridad, which originated in the Netherlands, had the idea of producing organic cotton about ten years ago. Experience with fair-trade coffee and fruit, as well as knowledge of the clothing market, which the founders brought with them, were intended to convince the jeans industry to use organic materials. At that time, however, sustainability was not yet a big issue, so they initially fell on deaf ears. So they had to create their own label - Kuyichi was born! Since then, the label has been considered a pioneer brand for organic jeans and, along with many other items of clothing, a pioneer of the entire "Organic Revolution".
Sustainable fashion - Kuyichi is a pioneer
In all its collections, Kuyichi attaches great importance to keeping production open and transparent, as well as transport routes as clear as possible. Until some time ago, hardly anyone was interested in fair trade jeans, but at that time it was not really imaginable to transfer the fair trade principles known from the food industry to fashion. But the makers of Kuyichi knew that this was the chance to revolutionize the fashion world. After all, ecologically correct clothing in no way excludes the aspect of "fashionable": Kuyichi's products are not just wearable, but stylish, right on the spirit of the times and made from the highest quality natural fibres.
Throughout the entire production process - not only during the cultivation of the organic cotton, but also during its processing and transport to the end consumer - Kuyichi pays attention to the protection of nature. Kuyichi also avoids the use of unnecessary chemicals in the production of Kuyichi jeans, for the benefit of those who produce and wear them.
Organic and eco-fashion is trendy!
Until some time ago, organically produced clothing was quickly considered outdated or boring, but now the new trend generation in particular is focusing on sustainability and this also in the fashion sector. And since jeans are considered one of the most timeless and important pieces of clothing, it is obvious that you can also do something good for the environment here. If you decide to buy Kuyichi jeans, you make an important statement for human dignity, fair trade and ethical values. However, the Kuyichi range no longer includes only denim products: If you are looking for a nice and fair produced shirt or sweater, you will find it in the Kuyichi range. So it's no problem to pay attention to nature and fellow humans as well as being well dressed: Kuyichi offers a wide variety of products for every taste for fashion-conscious ladies as well as for men. Take a look at our women's pants from Kuyichi! For men we also have a lot of Kuyichi jeans in the Greenality webshop.