Kings of Indigo K.O.I.
"Kings of Indigo", short K.O.I. , is a jeans label that has more to offer. The Koi fish has symbolic value, because Koi like to swim against the current. The company founders are committed to sustainability, fair trade, high quality and character. That is why they carefully select every shop that offers their brand.
Kings of Indigo: Jeans with vision!
The company started producing jeans in Amsterdam in mid 2010. The three founders of the company ventured into a crowded jeans market, where competition was expected to be intense. In mid 2011 the label presented its first jeans collection in Berlin.
Sustainability principles for denim
Based in Amsterdam, the company focuses on denim products and tops made of organic cotton. In terms of fashion, K.O.I. focuses on high-quality products in shades of blue and white. Hipsters and classic jeans fittings dominate the range. Denim jeans, T-shirts, cardigans and long sleeves as well as accessories are the profession of the Fair Fashion brand.
Kings of Indigo presents itself and its jeans in a very environmentally friendly way. Their aim is to offer high quality so that you can wear the K.O.I. clothes for years to avoid unnecessary waste. The company policy is based on the three Rs: recycling, repairs and "re-use". The conservation of resources is an important part of the company concept. A repair kit can be purchased with every denim jeans. The conventional denim jeans manufacturers' bleaching and washing methods used in Asian countries have been scrutinized by the K.O.I. in order to be able to do it better themselves.
K.O.I. has high social standards
Although size, look and material quality are important, there are more important things about jeans: The "Kings of Indigo" use production methods that don't make buyers feel guilty. The quality of life of the workers in the production facilities is important to the producers, so they are committed to their working conditions. The Dutch company is therefore also a member of the Fair Wear Foundation.
Fair clothing from Kings of Indigo in the GREENALITY Online Shop
The organic cotton used for the clothing , which has also been processed according to these standards and is GOTS-certified, is free of toxins and enchants with its fit. You see, sustainability is also good for the customer!
You think fast fashion is suspicious but you still want to wear cool jeans? Then find your matching K.O.I. jeans online and decide between skinny jeans Christina, slim models like Juno and boyfriend styles like Dido! The leather patch bothers you, because you like it more vegan? No problem, K.O.I. also offers vegan-jeans! You would like to extend your K.O.I. outfit with matching sneakers or sweatshirts? Or are you more into cloth pants than into denim? Then take a look at our Online Shop!