Froy & Dind

Cheerful, comfortable and fair - these are the high-quality clothes of the Belgian fashion label Froy & Dind! Whether you prefer something chic and simple or more casual and colourful, whether long-sleeved shirt, dress, top or skirt - here you are guaranteed to find what you are looking for.

From the postcard to the fashion world

Froy & Dind is the abbreviation for the two creators Froya and Adinda, who met at art school and founded the Antwerp-based lifestyle label in 2008 after many years of friendship. The two like-minded people set out in search of products with colourful and cheerful patterns that would remind them of their childhood, bring a touch of nostalgia with them and make them happy. For the time being, they only published a collection of three postcards - which became a success. For a while the two of them placed their dreamy and extraordinary designs only on postcards made of recycled paper, magnets and other home textiles. But only 3 years after their foundation, Froy & Dind also released their first GOTS-certified clothing collection.

The best for you and the environment

After Froya and Adinda realized during the development phase of their fashion line how environmentally harmful and dangerous the cultivation of conventional cotton is, they decided to have their colorful and unusual garments made exclusively from pure organic cotton, Lyocell or bamboo. The low-emission textiles from Froy & Dind are all GOTS (Global Organic Textile Standard) certified and therefore perfect for sensitive skin. The controlled cultivation of organic cotton guarantees that the cotton that is used is without the use of chemical fertilisers and/or pesticides, thus reducing the burden on the environment as much as possible. Up to 2,700 litres of water can be used to produce a single T-shirt from conventional cotton. In contrast, this water consumption is drastically reduced for organic cotton plants. In addition, the GOTS certification guarantees that all workers are paid fair during the entire production process.

Froy & Dind in the Greenality Shop

If you are now in the mood for clothes with a good mood guarantee, you can now get an overview of our selection of beautiful Froy & Dind clothes in our Greenality Online Shop. If you are looking for sustainable and comfortable clothes with that certain nostalgic something, you are definitely in the right place. If you are still curious about our further assortment of fair traded and super beautiful products, there are also many other great brands in our shop that are worth discovering!