[eyd] Humanitarian Clothing
Empower Your Dressmaker! - That's the motto of the Stuttgart-based fashion label [eyd], around everything that revolves here. The label follows the footsteps of the fashion label GLIMPSE and surpasses itself. Besides the puristic design, the exclusive use of organic cotton and lyocell and the fair payment of the workers, the label has set itself the goal of humanitarian aid in India. The simple and timeless basics for men and women are not only visually convincing, but also help to create new perspectives that can change and above all improve lives.
Fashion against human trafficking
Following the visions of its predecessor GLIMPSE, [eyd] has set itself the goal of helping women who have escaped from forced prostitution and human trafficking to find new and above all long-term opportunities for self-determination and a better start in life. The women learn a profession, can catch up on education and receive therapeutic care. Since many of the women are still suffering from their traumatic experiences, and since the focus is on their psychological well-being and not, as is unfortunately so often the case, on producing as efficiently as possible, the work processes are adapted entirely to the needs of the producers. Simple processing techniques and a minimalist design not only look good here, but primarily help to ensure that the women still have enough time for their own development.
Know who makes your clothes
Most of the garments offered here are made in Mumbai, the economic centre of India. The local workshop is run by the Indian organisation Chaiim (more information at: www.chaiimfoundation.org). To enable the workers of Chaiim to concentrate on the training, care and support of the women, [eyd] is responsible for the entire production and distribution. To make the production as transparent as possible, each garment carries an individual stamp in the imprint in the shape of an Indian flower symbol. You can find this symbol on the [eyd] homepage and follow the stories of the seamstresses and tailors. Pretty cool, isn't it?
Fair prices and good fabrics
Even if [eyd]'s Indian sewing workshop does not yet have the GOTS certificate, we can guarantee that all the fabrics we use come from certified workshops and that the cotton we use is always organically grown. Although vegan clothing is not the focus of [eyd], the garments do not contain any animal ingredients. To provide you with a silky and breathable alternative to traditional man-made fibres, there are also super-beautiful garments made from Lyocell, the cellulose fibre extracted from eucalyptus wood.
Not only you do something good for yourself
If you want to invest not only in fashion but also in the people who make [eyd] clothes, there's good news! The monthly salary of a seamstress can be financed by only 100 sold t-shirts, which means that with every purchase you can actively help others. Furthermore, [eyd] donates 25% of its own profits to the Made for Humanity e.V. association. which educates people in Germany about important issues such as forced prostitution and human trafficking. Who already knew GLIMPSE, will love [eyd] even more.
[eyd] in the Greenality-Shop
Here in the online shop you can now get an overview of the great assortment of [eyd] at Greenality. Are you looking for clothing that is more than just ecologically and fairly produced and even provides development aid? Then you are right at [eyd]! Of course there are many more great brands in our shop that are worth discovering!