Unusual and artistic fashion, that probably describes the Swedish fashion label best. Dedicated is one of many examples that show that sustainable clothing does not have to look "eco" at all. In 2006, the idea was born in the capital of Sweden to produce not only high quality clothes, but clothes you can wear with a clear conscience. The collections are created by different designers from all over the world and are therefore a colourful mix of different styles.
In contrast to many fast fashion brands that dominate the fashion industry today, Dedicated wants to spread the idea of sustainability and stands for fair working conditions and clothing that is made exclusively from sustainable raw materials. The textile industry has many negative impacts on people and the environment. Dedicated has chosen to swim against the current and try to compete with conventional companies in the fashion industry. In order to turn this vision into reality, the Swedish fashion label has made Fairtrade and GOTS guidelines its top priority.
Fairtrade and GOTS - what does that mean exactly?
If you see a Fairtrade seal on an item of clothing, it primarily means that the raw materials that are later used in production have been fair traded. In a simple sense this means that the cotton farmers are paid fair for their harvest and can work under fair and safe working conditions. In addition, they take care to conserve resources and to avoid the use of chemical fertilisers and pesticides altogether during the cultivation.
GOTS, is involved in the further processing of the raw materials, for example into a garment. Textile manufacturers that are GOTS certified may only produce clothing that consists of at least 70% organically produced fibres and are bound by strict guidelines. In addition, safe and hygienic working conditions, adequate wages and regulated working hours are mandatory. Discrimination, unfair treatment in the workplace as well as child and forced labour are an absolute No Go for the Global Organic Textile Standard.
This is what you can expect from Dedicated Clothing
The organic garments are known for extraordinary prints, which you can find for example on the creatively designed Dedicated Shirts. Equality applies not only to the production of the clothes but also for the fitting. Most of the clothes you can find on Dedicated are unisex, which means they can be worn by women as well as men. The Swedish brand has a wide range of products, from a sufficient assortment of men's clothes to women's clothes, and even the little ones don't come off badly. Because children's fashion is also included in the Dedicated range.
Social commitment is important to the brand
In addition to fair production and sustainable clothing, Dedicated is also committed to a number of social projects, and thus thinks outside the box and brings something good to people as well as to nature. These projects include, for example, the "Let's build a forest together" campaign. Dedicated plants a tree for each completed newsletter subscription to improve the climate conditions in our modern times.