Anukoo - Fair fashion with fashionable designs
"Not only the dress has to fit, but also the environment in which it is made". This is the motto of the fair fashion label Anukoo from Austria. The top priority here is to combine fashionable designs with fair and equitable production conditions. The company attaches great importance to direct and personal cooperation with its partner organisations in India, Peru and Bolivia. Anukoo fulfils exactly the criteria that are so important to us at GREENALITY. A fair production that protects the environment, but still produces fashionable and contemporary clothing. Anukoo stands for a transparent production chain from the cotton field to the finished garment and works under high ecological standards.
Two very special raw materials
Anukoo uses only the best for producing its garments. They only use sustainable raw materials in order to relieve our health on the one hand and not to endanger the health of many workers on the other. Two natural raw materials are primarily used for their collections. On the one hand, fair trade certified organic cotton from organic farming and on the other GOTS certified alpaca wool. The cotton comes mainly from small farmers in India. No chemical fertilizers or pesticides are utilized in its cultivation and only natural substances are used. However, the use of natural fertilizers has another advantage: water can be stored better in the soil, which means that the fields need less irrigation. To top it all off, the cotton farmers still receive a fair wage to be able to afford organic cultivation and to feed their families well.
Alpaca wool is a very important natural fibre for Anukoo's clothing, especially for winter clothing. This traditional raw material is processed in Peru and Bolivia under conditions of solidarity. The warm sweaters feel cozy and keep you always nice and warm even in the colder season. The fibre has a kind of self-cleaning property, which means you rarely need to wash your new favourite item.
This is what you can expect from Anukoo
The Austrian fashion label specialises in two collections a year. Every year they bring a new summer and winter collection to their online shop. The designs are very natural and made to stay in your wardrobe for a long time. Bright colors and eye-catching prints you will search in vain. The fashion is characterized by simple, unobtrusive patterns and muted colors. So you can let your creativity run wild when combining them and you will certainly enjoy your new favourite piece for a long time.
We at GREENALITY are already convinced, now it's your turn. Have a look around in our online shop and let us convince you. From Anukoo you will find warm sweaters, scarves and caps for the cold winter and summery dresses and skirts with which you can get through the summer in a good mood.